What has proved particularly useful for us is constant benchmarking on which campaigns have been driving the most traffic. This year, we’ve enlisted the help of SiD (Statistics into Decisions) to help us, and they’ve done a truly fantastic job of collating all of our data and turning it into something meaningful where we can see what is working for us, our prospective student’s overall journey, and exactly where, why and how an application to us took place.

Paul Fryer, Digital Marketing Manager, University of Bedfordshire.
Full blog here