With “suggested posts”  in the central panel on both traditional and mobile forms,along with the sidebar which traditionally had ads,  the Facebook page is becoming saturated with ads.

For the final quarter for this year  many companies have been using Facebook over Christmas seeing if it is a viable advertising model, so it will interesting to see if:

a. It works for companies in particular when comparing to Google Adwords display Advertising and

b. If this saturation of ads leads to lower engagement by users.