Statistics has a simple objective:
“Giving back to its clients control and direction of their online space”
Through clearly comparable statistics and analysis, SiD provides its clients with unrivalled insight into their campaigns and online activity.
Our guiding principles:
The technology is secondary and is simply a tool to provide information that is:
- Relevant and interesting
- Only using values that make sense to everyone
- Engaging and Beautifully designed.
To do this we have to use the most important analytics tool of all the human being:
Next page; an example of a dashboard we have made
About Ranjit:
Ranjit Sidhu (or SiD) is founder of Statistics into Decisions (or SiD). Around 1998 Ranjit fell into the internet space whilst trying to run away from a career in law. Since then he has worked at several internet based companies, but has found his niche in analysis and helping clients understand what is going on in the internet ether and how to use that information to improve what they do.
Around 3 years ago he set up SiD, Statistics into Decisions in Sydney- since then the company has, happily, found a market for its basic ethos on making information relevant and something that can be used so much so that it now works with many top blue chip companies as well as governmental clients both in the UK and Australia. SiD’s second office is in Perth, Scotland.
