SiD has a simple objective:

“Giving back to its clients control of their online space”

Through clearly comparable statistics and analysis, SiD provides its clients with unrivalled insight into their campaigns and online activity. Our underlying ethos is to bend the technology avaliable to fit into your requirements, rather then you having to bend to fit the technology.

Whether it is web analytics, email, paid search or any other campaign – all should be optimised and comparable.

About Ranjit:

Ranjit Sidhu (or SiD) is founder of Statistics into Decisions (or SiD). Around 1998 Ranjit fell into the internet space whilst trying to run away from a career in law. Since then he has worked at several internet based companies, but has found his niche in analysis and helping clients understand what is going on in the internet ether and how to use that information to improve what they do.

Around 3  years ago he set up SiD, Statistics into Decisions in Sydney- since then the company has, happily, found a market for its basic ethos on making information relevant and something that can be used so much so that it now works with many top blue chip companies as well as governmental clients both in the UK and Australia. SiD’s second office is in Perth, Scotland.