Our Simple goal is:


To take all the data out there, and through understanding and analysis provide information that is:

Relevant

Easy to understand

Actionable and

Beautiful.


To do this we have to combine all the information out there with the most complex analytics tool created; the human brain.

Latest Blogs

Re: Cookies and new ICO guidance

Here is the guidance we distributed to Universities on the new ICO guidelines on the "Cookie law" change

Daily Telegraph article

Daily Telegraph article on university website unbalanced

new dawn for SiD:

Time to re-focus - ideas of where we are going.

Importance of modelling

Web Managers: If Google has to guess so do you
  • "During the time I worked with SiD, he was consistently supportive and responsive to our needs. He and his colleagues worked patiently with us to develop a highly customised version of their product that works exactly as we require.
    Mike McConnell, University of Aberdeen
  • We initially approached SiD because we were worried our website wasn’t working for us. They reviewed every aspect of our online presence, from the functionality and design of our site, to optimising our organic and paid search marketing in Google and Yahoo. They then transformed our homepage into a powerful sales tool responsible for almost 1/3 of our leads. Their advice has been invaluable and the success of our website has been a direct result of their considerable input and effort. We like to think of them as part of our team, and can’t recommend them highly enough to anyone else. “
    Jenny Quinn, The Message Group
  • It has been a genuine pleasure working the team at Statistics in Decisions over the past 2 years. They have r provided their technical expertise and assistance to both our Marketing and IT departments in optimising our corporate website. During the development process, they were incredibly efficient and responsive and delivered the campaign within a strict budget. We look forward to continuing a successful relationship with SiD in the future.”
    Andrew Hutchinson, Leapfrog